In order to be outstanding, one must always be different. - Coco Chanel
With an innovative and unique vision, designer Dajana Basic creates striking and eye- catching bridal gowns. Moving away from pure white, the designer’s signature dresses have a fresh, modern quality achieved through delicate colour accents, such as tinted lace detailing or pale blue pearls adorning white silk. By adding colour to white bridal wear, Dajana is able to capture the vibrancy of some of her favourite sources of inspiration, such as playful peonies, enchanting orchids and full hydrangeas. The gentle pastel shades of Dajana’s signature dresses have been compared to the uplifting tones of sweet, delicious macaroons, calm blue skies and chic rosé powder tones.
Elegance is the only beauty that never fades. - audrey hepburn
Dajana’s dresses are effortlessly elegant and have been hugely influenced by the vintage glamour and feminine beauty of style icons such as Grace Kelly, Audrey Hepburn and Jackie Kennedy. Dajana is also a great admirer of the graceful designs, sumptuous fabrics and exquisite detail seen in Christian Dior collections and Elie Saab Couture and she strives to reflect a similar level of passion and detail in her own work.
"Dolce far niente"
Dajana’s personal philosophy is inspired by the Mediterranean way of life. During her early twenties, she spent a year living in Cyprus where she met her boyfriend, a naval architect with a flair for cooking. She fell in love with the passionate, joyful lifestyle and believes that our days should be filled with good food and wine, family and friends and endless laughter. One of Dajana’s favourite phrases is “Dolce far niente,” an Italian saying which refers to "the sweet moments of doing nothing and simply enjoying life.” Dajana feels that it is important to live every moment to the fullest, taking each day as it comes.
The most beautiful make-up of a woman is her love and passion. - yves saint-laurent
Dajana believes it is important to get to know the brides that she works with, on both a personal and professional level, in order to truly understand what they are looking for in their dream wedding dress. She commented, “When I’m designing a bespoke dress, I like to establish a good connection with the bride-to-be. Her wedding dress is an incredibly important part of her wedding day and a big responsibility for me as a designer. I like to get to know my brides to make sure that I understand their taste and style. That way, I can then design the perfect dress, one that meets their expectations, reflects their character and makes the most of their beauty.
The process of designing a bespoke dress involves:
1 An initial consultation
The initial consultation gives Dajana and the bride the opportunity to meet and share ideas. Dajana is able to get a feel for the bride’s dream dress, and details such as potential materials and styles that the bride prefers. Dajana will also discuss the venue, the theme or style of the wedding and the date of the wedding.
2 Three initial dress illustrations
Having gained a good understanding of what the bride is looking for, Dajana will create three initial design illustrations. She will then meet with the bride to discuss the various illustrations and get her feedback as to what she likes or what she would like to change.
3 Choosing the fabrics and colour accent
With a clear understanding of the bride’s tastes and design preferences, Dajana will begin sourcing fabrics from France, Italy, Portugal, Spain and the UK. She will help the bride select her signature colour accent and together they will decide the form that the colour accent will take, such as a subtle blue pearls or a more pronounced accent in the form of tinted lace appliqués.
4 Finalizing the design
Once the fabrics and colour accent have been confirmed, Dajana will present the bride with the final sketch giving her the opportunity to request any final changes to the design. Dajana will take the bride’s measurements for the technical production booklet before the dress design is finalised and created by a team of seamstresses.
5 Fitting the dress
The dress is produced so as to allow for an exact fitting just ahead of the wedding. Up to three fittings will take place with the final fitting scheduled two weeks ahead of the wedding date to ensure that the dress fits perfectly on the wedding day. Fittings will either be carried out by one of Dajana ́s seamstresses in their London ateliers or with a local tailor for overseas brides.
Each gown is delivered in luxurious Dajana Basic London dress bags and packaging, including a bespoke certificate and handwritten card by Dajana.
For an initial consultation, click here.