In order to be outstanding, one must always be different. - Coco Chanel

With an innovative and unique vision, designer Dajana Basic creates striking and eye- catching bridal gowns. Moving away from pure white, the designer’s signature dresses have a fresh, modern quality achieved through delicate colour accents, such as tinted lace detailing or pale blue pearls adorning white silk. By adding colour to white bridal wear, Dajana is able to capture the vibrancy of some of her favourite sources of inspiration, such as playful peonies, enchanting orchids and full hydrangeas. The gentle pastel shades of Dajana’s signature dresses have been compared to the uplifting tones of sweet, delicious macaroons, calm blue skies and chic rosé powder tones.

Elegance is the only beauty that never fades. - audrey hepburn

Dajana’s dresses are effortlessly elegant and have been hugely influenced by the vintage glamour and feminine beauty of style icons such as Grace Kelly, Audrey Hepburn and Jackie Kennedy. Dajana is also a great admirer of the graceful designs, sumptuous fabrics and exquisite detail seen in Christian Dior collections and Elie Saab Couture and she strives to reflect a similar level of passion and detail in her own work.

"Dolce far niente"

Dajana’s personal philosophy is inspired by the Mediterranean way of life. During her early twenties, she spent a year living in Cyprus where she met her boyfriend, a naval architect with a flair for cooking. She fell in love with the passionate, joyful lifestyle and believes that our days should be filled with good food and wine, family and friends and endless laughter. One of Dajana’s favourite phrases is “Dolce far niente,” an Italian saying which refers to "the sweet moments of doing nothing and simply enjoying life.” Dajana feels that it is important to live every moment to the fullest, taking each day as it comes.

The most beautiful make-up of a woman is her love and passion. - yves saint-laurent

Dajana believes it is important to get to know the brides that she works with, on both a personal and professional level, in order to truly understand what they are looking for in their dream wedding dress. She commented, “When I’m designing a bespoke dress, I like to establish a good connection with the bride-to-be. Her wedding dress is an incredibly important part of her wedding day and a big responsibility for me as a designer. I like to get to know my brides to make sure that I understand their taste and style. That way, I can then design the perfect dress, one that meets their expectations, reflects their character and makes the most of their beauty.

The process of designing a bespoke dress involves:


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