Equipped with a strong academic background, first-hand experience of the fashion industry and personal inspiration from her mum’s very modern bridal dress, Dajana was ready to launch her own signature collection of bridal wear. After finalising her dress illustrations, Dajana went to great lengths to carefully source the highest quality fabrics and seek out experienced and skilful seamstresses. Once she had selected the finest lace, organza and soft tulle, Dajana worked closely with a team of highly skilled seamstresses to create her Spring/Summer 2014 collection, comprised of eight striking gowns imbued with delicate macaroon colour accents. Dajana Basic London held its official launch in September with a glamorous catwalk event at London’s Blackall Studios where the Spring/Summer 2014 collection was showcased to an audience of press, stockists and industry contacts. Captivated by the unusual and refreshing use of colour accents, the collection was featured by journalists and bloggers in publications such as You & Your Wedding Magazine, Bridal Buyer, Attire Bridal, Focus Magazine, Your London Wedding Magazine, The Upcoming, 5 Star Wedding Magazine and other publications.. Shortly after the launch, Dajana received an invitation to meet Prime Minister David Cameron at an exclusive event for rising young entrepreneurs held at Number 10 Downing St.